Artificial intelligence (AI) in e-commerce

How AI is Transforming E-commerce: Insights from Oslo Digital


Artificial intelligence (AI) is a rapidly growing area in e-commerce and Oslo Digital is following this development closely. AI offers numerous advantages for both sellers and buyers.

For merchants, AI can help improve the personalization of the e-commerce experience for customers. This can be achieved by analyzing data on the buyer's past behavior and preferences to recommend products or offers relevant to them. Additionally, AI can automate customer service by using chatbots or virtual assistants to answer frequently asked questions from customers.

AI can also help salespeople improve their marketing and sales strategies. It can be done by using machine learning to predict which products or services will sell best, or by targeting ads to customers who are most likely to make a purchase.

For shoppers, AI can help improve the e-commerce experience by making it easier to find what they're looking for. It can be done by using search algorithms developed using machine learning, which can understand the customer's search term and return more relevant results.

Moreover, AI can assist shoppers in making more informed purchases through technologies such as image recognition, which provides detailed information about products, or virtual sample rooms that allow customers to view products in a realistic setting.

Overall, AI provides many opportunities to improve the e-commerce experience for both sellers and buyers. It simplifies the search process, increases personalization, and automates customer service. As a result, more e-commerce companies are adopting AI technology to enhance their businesses and boost competitiveness.
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For further reading on how AI is transforming e-commerce, check out these articles:

https://www.forbes.com/sites/forbesbusinesscouncil/2021/03/31/how-ai-is-transforming-e-commerce-and-the-future-of-shopping/?sh=f7bbe0f6f5d5

https://www.shopify.com/enterprise/artificial-intelligence-in-e-commerce

https://www.business2community.com/e-commerce/5-ways-artificial-intelligence-is-transforming-e-commerce-02242224

https://www.entrepreneur.com/article/359729

https://www.digitalcommerce360.com/2021/01/20/how-ai-is-changing-e-commerce-for-the-better/

https://www.cio.com/article/3550388/how-ai-is-driving-the-future-of-e-commerce.html

https://www.techradar.com/news/how-ai-is-transforming-e-commerce

https://www.wanderlustworker.com/how-ai-is-transforming-e-commerce/

https://blog.hathix.com/how-ai-is-transforming-e-commerce/

https://www.retailtouchpoints.com/features/executive-perspectives/how-ai-is-transforming-e-commerce

1. https://www.forbes.com/sites/forbesbusinesscouncil/2021/03/31/how-ai-is-transforming-e-commerce-and-the-future-of-shopping/?sh=f7bbe0f6f5d5
2. https://www.shopify.com/enterprise/artificial-intelligence-in-e-commerce
3. https://www.business2community.com/e-commerce/5-ways-artificial-intelligence-is-transforming-e-commerce-02242224
4. https://www.entrepreneur.com/article/359729
5. https://www.digitalcommerce360.com/2021/01/20/how-ai-is-changing-e-commerce-for-the-better/
6. https://www.cio.com/article/3550388/how-ai-is-driving-the-future-of-e-commerce.html
7. https://www.techradar.com/news/how-ai-is-transforming-e-commerce
8. https://www.wanderlustworker.com/how-ai-is-transforming-e-commerce/
9. https://blog.hathix.com/how-ai-is-transforming-e-commerce/
10. https://www.retailtouchpoints.com/features/executive-perspectives/how-ai-istransforming-e-commerce
    Are you interested in hearing more about AI and how it fits your business? Contact We will gladly offer you a coffee.

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