Artificial Intelligence (KI) is an area that is growing rapidly in e-commerce and Oslo Digital is following this development closely. KI provides many benefits for both sellers and buyers that are worth getting with.
For merchants, artificial intelligence can be used to improve the e-commerce experience for customers. It can be done by using data on the buyer's past behaviour and preferences to recommend products or offers relevant to them. It can also help automate customer service, using chatbots or virtual assistants to answer frequently asked questions from customers.
Artificial intelligence can also help sellers improve their marketing and sales. It can be done by using machine learning to predict which products or services will sell best, or by targeting ads to customers who are most inclined to buy certain items.
For shoppers, artificial intelligence can help improve the e-commerce experience by making it easier to find what they're looking for. It can be done by using search algorithms developed using machine learning, which can understand the customer's search term and return more relevant results.
KI can also help shoppers make more informed purchases by using technologies such as image recognition to provide more detailed information about the products, or by using virtual sample rooms to give customers the ability to view the products in a realistic setting.
Overall, artificial intelligence offers many opportunities to improve the e-commerce experience for both sellers and buyers. It can help make it easier to find what one is looking for, improve the overall experience, and automate customer service. More and more e-commerce companies are implementing AI technology to improve their business and increase competitiveness.
Check out some helpful resources below:
1. https://www.forbes.com/sites/forbesbusinesscouncil/2021/03/31/how-ai-is-transforming-e-commerce-and-the-future-of-shopping/?sh=f7bbe0f6f5d5
2. https://www.shopify.com/enterprise/artificial-intelligence-in-e-commerce
3. https://www.business2community.com/e-commerce/5-ways-artificial-intelligence-is-transforming-e-commerce-02242224
4th. https://www.entrepreneur.com/article/359729
5. https://www.digitalcommerce360.com/2021/01/20/how-ai-is-changing-e-commerce-for-the-better/
6. https://www.cio.com/article/3550388/how-ai-is-driving-the-future-of-e-commerce.html
7. https://www.techradar.com/news/how-ai-is-transforming-e-commerce
8. https://blog.hathix.com/how-ai-is-transforming-e-commerce/
9. https://www.retailtouchpoints.com/features/executive-perspectives/how-ai-is-transforming-e-commerce
Contact Us if you have any questions!
